Untapped Potential: How Georgia’s Beer Distribution Laws Stifle the Craft Beer Industry
Beer consumption in the United States is a $100 billion annual industry and is composed of five different kinds of drinks: domestic beer, imported beer, craft beer, hard ciders, and flavored malt beverages. Brewing goliaths Anheuser-Busch InBev and SABMiller dominate the American beer industry, comprising over 75% of the market. While the domestic-beer category comprises the largest segment of the beer market, most of the top domestic brands have experienced a reduction in sales in recent years. Some of the reduction in sales has been attributed to consumers’ desire for more flavorful beer. Consequently, many consumers are turning to craft beer.
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